Susana Michel brings more than a decade of experience in brand management, international operations, and strategic marketing across Latin America and the United States. At Alphabet Capital Group, she supports the team's daily operations with a proactive, detail-oriented approach, drawing on a solid academic foundation in Public Relations and a Master's Degree in Marketing and Sales Management. Her multidisciplinary background combines leadership, process optimization, and cross-border coordination with a strong client-centered focus.
Susana built her career leading brand management and full operational oversight for international retail and hospitality organizations, coordinating collections, marketing strategies, and supplier relationships across multiple countries. She also directed cross- border operations spanning Miami, Bolivia, Paraguay, and Brazil, managing multidisciplinary teams to ensure alignment with corporate goals. Earlier in her career, she worked in commercial coordination for high-profile real estate and retail developments, as well as in guest relations at a five-star hotel, where she managed logistics and delivered personalized service to prominent international guests.
Fluent in Spanish, with proficiency in English and German, Susana brings strong communication skills and an international perspective to her work. At Alphabet Capital Group, she applies her experience in organizational leadership and cross-cultural coordination to support the firm's team and strategic initiatives.
